At the CARMA Conference 2025, the WebSight Observatory organized a special session titled Leveraging Web and AI Technologies for Business Research.

The session saw the intervention of:

• Lisa Crosato (Ca’ Foscari University of Venice & WebSight Observatory) with the contribution SME Monitoring via Website Data: Insights, Progress, and Challenges
• Arash Hajikhani (VTT Finland), who presented AI-Driven Innovation Measurement: Testing the limits of Large Language Models and Knowledge Graphs for scaling the mapping of business innovations
• Leonardo Mazzoni (European University Institute) discussing Measuring corporate digital divide through websites: insights from Italian firms

We thank the speakers and all the participants for their contributions and stimulating discussion.