The WebSight Observatory regularly produces reports about the economic activity of Small and Medium Enterprises (SMEs) through the analysis of their digital footprints.

Report 1 (10/2024) “The Online Presence of Italian SMEs”

Italian Micro, Small, and Medium Enterprises (MSMEs) comprise a significant portion of the national production system, contributing three out of four jobs and about two-thirds of the value-added. They represent 99.9% of active companies. Therefore, understanding the economic dynamics related to these enterprises is of fundamental importance.
MSMEs are difficult to monitor using traditional economic analysis tools, but they leave traces of their activities online. The WebSight Observatory tracks the websites of these companies.
The percentage of MSMEs with company websites varies significantly based on company size, industry sector, and geographical region. MSMEs with websites tend to be larger in terms of employees, assets, revenue, and profits. Moreover, medium-sized companies have more complex websites than micro and small enterprises.
Read the report to learn more